
Background
Information
I am a seasoned technology sales & marketing executive with over 25 years of thought leadership in technology sales and marketing; a market strategy leader experienced in managing large divisions of 75+ staff with budgets in excess of $330m US and large cross-functional staffs within fast moving IT & technology companies i.e. mobility, cybersecurity, SAAS/PAAS and IoT & IoT security. I am an expert in turnaround & startup environments, operational management, branding, marketing, and technology. Developing concepts from ideation stage to the marketplace is a passion. I increased revenue to the tune hundreds of millions of dollars over the course of my career.
I have led sales transformations in three regions pioneering new approaches to engageing enterprise customers, medium business, government customers, and channel sales & resellers. I’ve worn numerous hats in my career including:
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Chief Innovation Officer & Channel Officer - Cybersecurity Startup
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Director of Revenue Operations – PayTV Security Solutions
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Practice Leader - Global Cybersecurity Solutions Architecture
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Advisory Practice Leader - IoT & OT Security Services
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Partner Cyber Risk Strategy - Cybersecurity Solutions Architect
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IoT & Cybersecurity Strategy - Office of the Chief Technology Officer
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Contract Sr. Cyber Security Sales Engineer
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Director - Partner Solutions IoT
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Director of Sales
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Executive. Director - Global Enterprise Sales
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Managing Director – Healthcare Sales
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Managing Director – Enterprise Sales
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Managing Director – SMB & Government Sales
I have the unique ability to lead in roles requiring multi-disciplinary experience to navigate complex challenges within venture backed technology providers and create innovative and results driven outcomes. I thrive leading organizations facing what appear to be insurmountable challenges to achieve results and transform cultures in the process.

My Experience
Background & Expertise
AI EdgeLabs
Chief Innovation & Channel Officer
March 2023 - Present
Accomplishments for Virgil Renz, Chief Innovation Officer, and Chief Channel Officer at A Edgelabs, a cybersecurity startup:
Virgil Renz's combined achievements as Chief Innovation Officer and Chief Channel Officer at A Edgelabs have played a pivotal role in the company's growth and innovation, positioning it as a leader in the cybersecurity startup sector. His thought leadership and ability to drive rapid development and market entry have been instrumental in achieving these milestones.
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Rapid Feature Development: Oversaw the successful development and launch of 6 new product features within 4 months, aligning them with customer needs and current market trends. This agile approach enhanced the company's competitive edge.
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Swift Product Pivot: Executed a product pivot in less than 6 months, adapting to evolving market demands and customer feedback. This timely transition ensured that A Edgelabs remained at the forefront of innovation.
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UX/UI Transformation: Led the UX/UI development team in a complete overhaul, rapidly prototyping and transitioning from the MVP stage to productization within just 2 months. Implementation was completed in less than 3.5 months, enhancing user experience and increasing customer satisfaction.
Thought Leadership: Represented A Edgelabs at prominent industry events, including:
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European Cyber Summit in the UK (2023)
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Digitalization 4.0 Oil & Gas Summit in Houston (2023)
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Ekinops User Conference in Cannes, France (2023)
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Plug & Play Antwerp - Maritime (2023)
Chief Channel Officer Accomplishments:
Strategic Channel Strategy: Designed and executed a comprehensive channel strategy that paved the way for A Edgelabs' successful market entry. This strategy ensured optimal reach and engagement with key stakeholders.
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Partner Expansion: Identified and recruited strategic channel partners closely aligned with the company's goals and values. This effort led to a remarkable 75% expansion of the partner network, strengthening A Edgelabs' presence in the market and increasing opportunities for collaboration.
Virgil Renz's combined achievements as Chief Innovation Officer and Chief Channel Officer at A Edgelabs have played a pivotal role in the company's growth and innovation, positioning it as a leader in the cybersecurity startup sector. His thought leadership and ability to drive rapid development and market entry have been instrumental in achieving these milestones.
Nagra Kudelski
Director of Revenue Operations
September 2021 - January 2023
Responsible for developing intelligence across the revenue funnel, implementing performance metrics, and improving the systems, processes, and data that support Nagra Kudelski strategic commercial objectives. Worked closely and collaboratively with global sales and client services leadership, finance, and the rest of the commercial operations team to create and streamline processes, identify efficiencies, and share learnings and best practices, while recognizing that each of Nagra’s business units operate in a unique market environment.
• Created and maintained the operational cadence with a focus on building a quarterly calendar of key responsibilities like budget and target planning, pipeline management, territory development, forecasting, and product management reviews.
• Create executive level, manager, and rep documentation, reports, analysis, and actionable dashboards to ensure alignment, data consistency, and recommendations
• Developed intelligence across all stages of the revenue funnel, monitor effectiveness of sales efforts, and ensure alignment with overall business objectives through sales analytics
• Reviewed and improved the tech stack and tools across business units including implementing an RFP/RFI & proposal management SAAS solution resulting in the reduction of hundreds of resource hours utilized for RFP’s & RFI’s.
• Partnered with sales leadership to develop new paths to market, territory structures & partner engagement
• Led the process to review new selling programs, built consensus across all business units and delivered recommendations in partnership with sales leadership
Kudelski Security / Nagra Kudelski
Head of Global Solutions Architecture - Channels
December 2020 - September 2021
Lead solutions architecture in LATAM & APAC for Kudelski Security working on cross divisional selling, channel & partner enablement. We work with clients & partners on reducing risk through managed services including protecting OT & Critical Infrastructure, improving the maturity of their cybersecurity programs, and providing strategic advisory services. Develop strategy for regional sales & client engagement. Defined segmentation for strategic growth organically and new client engagements.
Overlayed multiple Nagra businesses units globally focused on strategic service delivery blending Nagra DTV, Skidata & IoT, and innovation business unit portfolios to solve complex business security challenges reducing risk and maintaining brand integrity. Ideated creative solutions to complex challenges facing clients including leveraging innovation capabilities to create solutions where COTS technology has shortcomings.
• Leads technical pursuit of partners & channel & opportunities to develop new path’s to market for cybersecurity and managed services.
• Translates industry technology direction to business value and serves as a key advisor to stakeholders, providing engagement with end clients to bolster and improve overall cybersecurity program management.
• Accountable for the development of high-level business cases, with the ability to influence senior leadership, business partners, architects, and key stakeholders on partnering with Kudelski Security for advisory and managed services.
• Research and evaluate, or provide direction to others researching and evaluating, new technologies coming to market and their potential application to IT strategies and business plans and translating them into actionable plans for new partner acquisition and growth.
• Served as a key advisor to CISO's and other security senior staff on programmatic improvement and risk reduction.
Kudelski Security
Advisory Practice Leader - IoT & OT Security Services
April 2020 - December 2020
I lead a multidisciplinary practice area that worked with clients to bolster security for OT/IoT in hospitals, manufacturing & critical infrastructure. I also lead product security services where our team of security experts provided deep rooted assessments of products including protocol analysis, side channel attacks, chipset level security evaluations and threat assessments and modeling.
We also work with clients to create security by design, implement OT security solutions & mature their program to address the critical vulnerabilities and threats that exist in the IoT, OT/IIoT, and mIoT ecosystems including providing robust managed security services for OT and IT. We took a programmatic approach looking beyond just devices to the network infrastructure, cloud, mobile & on device applications and supply chain level security of devices. Improved client value throughout the solution lifecycle utilizing common industry frameworks to assess, evaluate & secure systems from the ground up.
• Developed IT and OT assets discovery services including logical and physical site assessments
• Recommends implementation of new OT controls across provide more cost effective risk mitigation.
• Developed Cyber Risk assessment for IT or OT environment including security architecture reviews
• Developed reports with pragmatic solutions and provide actionable recommendations.
• Lead technical workshops to support the risk assessments activities
• Supported clients through architecture design and review delivering recommendations to enhance cybersecurity capabilities in the OT environment.
• Consulted clients on vulnerability assessment, penetration testing, incident management in IT and OT environment.
• Consulted clients on pro-active & reactive incident response services, recommending the deployment of IR tools and sensors, advance forensic analysis tools & services for IT and OT environments.
Kudelski Security
Partner Cyber Risk Strategy - Cybersecurity Solutions Architect
July 2019 - March 2020
I was responsible for identifying new client revenue opportunities. In addition, I was responsible for the sales strategy for advisory and managed services throughout the TOLA Region.
I delivered technology and solution advice with pragmatic experience in managed and advisory services. I provided solution consultations to that CISO's and other security leaders regarding the the security landscape, architectural models and solutions possessing the ability to discuss and present to senior members of a clients team. Applied my depth of knowledge and experience to create a programmatic approach to security, leveraging our security consulting services, managed security services, incident response and threat detection services. Provided subject matter expertise through delivery of workshops, as a member of pre-sales and consulting engagements, and as leader on solution design and deployment projects.
Closed multiple multi-million dollar managed security services engagements
Architected complex solutions for MSS Clients including various technologies including SIEM, EDR, MDR IoT/OT Managed Detection & Response, Cloud Security Services, and attacker deception.
Sold incident response and remediation services to a net new aero-space company after breach was detected gather resources and the team in less than 2-hours to begin engagement.
Continued critical relationship with FPGA manufacturer on product security resulting in millions in services revenue generated including an emergency evaluation of an acquired companies products.
Nagra Kudelski
Director of Client IoT & Cybersecurity Strategy | Office of the Chief Technology Officer
September 2017 - July 2019
I provide clients strong technical recommendations on securing IoT. I consult on crafting the strategy for new security features, collaborate with leaders across multiple domain areas like cloud security, hardware and operating systems, and work with clients to understand their business needs and determine how best to balance security concerns against product functionality of IoT.
Collaborate with clients to design and develop security features for the entire IoT stacks that may run in constrained environments with an RTOS on limited RAM including, but not limited to code verification, attestation and secure boot.
Consult clients to develop & test network security protocols and methods for end-to-end security in an Industrial IoT setting. Minimize security overhead in resource-constrained devices and implement methods to ensure integrity and attestation of messages generated by IoT devices (including but not limited to sensor data, logs, etc.).
Help clients develop programs to monitor threats and vulnerabilities through assessment across all the platforms supported by IoT (RTOS, Embedded Gateways, etc.) and recommend security updates & hidden countermeasure are established to the risk profiles of their specific devices.
Colloborate with internal laboratory teams to perform security and forensic audits in deeply embedded environments (in Industrial IoT domains); partner with other Nagra Kudelski Group teams to develop threat prediction models and apply them to clients IoT environments.
Work with clients to understand their security vulnerabilities, deployment hazards, product use cases and reflect customer feedback in our security products to measurably improve the end-to-end security posture.
Build partnership and relationships with organizations creating and deploying IoT products and services to leverage the Kudelski Group IoT Platforms & security on chip secure elements.
Consult clients and partners to ensure security is integrated into the design and architecture of their products and services starting with an architectural approach to product, platform and embedded security and countermeasures. Utilizing our advanced labs I provide critical insights into security flaws from the silicon up also including software and architectural design. These discoveries help clients ensure the security of their products and solutions. Key customers include automotive, consumer IoT devices, and OEM's of embedded systems for military and government systems.
I drove innovation engagements with clients. From ideation to service delivery I ensure that customers with complex security challenges are met with custom developed solutions where off-the-shelf products simply will not work. This often involves development of new intellectual property which is then licensed to the client and embedded into their products, systems or operations.
I worked with organizations to bolster product security through licensing intellectual property and embed key management, cryptography and other countermeasures into their products.
Establish partnerships for IoT security services inclusive of managed service offerings, lab services and IP licensing focused on improving security and service delivery for major OEM's..
Ideate and develop customized cybersecurity, blockchain & IoT offerings and work in concert with broader team to develop and deliver solutions.
Author articles on cyber security topics.
Manage complex negotiations and nurture strategic programs from design to delivery.
Partner with sales leadership and sales organizaton to ensure success in IoT and Innovation strategy.
Perform other duties complementary to the mission of the CTO.
Cisco System - Contract Sr. Security Sales Engineer
May 2017 - September 2017
Developed and lead security account strategies for assigned partner leveraging all available resources (executive sponsors, marketing, technical, services, Cisco on Cisco, etc).
Drove double digit revenue growth through new project identification, creation, and attach opportunities.
Identified major projects within the largest accounts and managed activities to maximize product and services revenue across the account base.
Forged high-level relationships within critical partner to win incremental business.
Partnered closely with technical resources to ensure excellence in all positioning, competitive analysis, proposals, and exchanges.
Teamed with Cisco Channel Team and partner on sales opportunities leveraging their capabilities to grow the partner execution and excel in the market space.
Evangelized and educated on cybersecurity, threat landscapes, attack vectors & technology enablement through an architectural approach to thwart attacks, prevent breaches and maintain and reduce global risk and increase compliance.
Telus Corporation - Director Partner Solutions IoT
September 2015 - February 2017
Rapidly developed partnerships for IoT consulting services (connectivity services, IMSI bootstrapping, portal development, analytics, and business process outsource services.) Delivered millions in new IoT revenue.
Enable multi-million dollar strategic partnerships centered around technology enablement in the Canadian and Global IoT markets for retail, connected car, manufacturing, industrial & smart cities initiatives.
Provided advisory services to prospective partners on enabling their solutions to reach global audiences.
Principle Telus IoT Evangelist in the US: Keynote speaker for the Smart Connected Roadshow 2016 in 8 US Cities.
SDG Corporation - Director of Sales | IT Security & Risk Management Solutions
March 2015 - September 2015
Provided leadership on engagements to Fortune 50 clients for BPO, IT Services & Consulting in finance, media & entertainment, manufacturing and healthcare.
Identity & Access Governance, IT Quality Assurance, IT Risk & Security, Collaboration, Portals + ECM, Enterprise Web Apps, Business Process Management, SharePoint,Drupal / Wordpress / Open ECM, CRM, Saleforce.com, Audit Tool, SMS Tool, CRM Consulting Service, Cloud Computing Services
Mobility, Strategic Advisory Services, Enterprise IT Risk & Compliance Software.
Hired by the executive team reporting to the CEO to develop and operationalize new sales of IT outsourcing and custom development services. Responsible for marketing programs to forge new relationships with Fortune 500 influencers.
Directed 10 person inside sales organization in Noida, India.
Generated $400k in revenue from custom mobile application development deal with University of New Mexico Project Echo.
Tessco Technologies - Executive Director - Global Enterprise Sales (SVP Equivalent)
October 2013 - April 2014
Designed and launched organizational strategy to create net new sales division focused on education, healthcare, finance & professional services.
Created and implemented a strategic account planning, market segmentation & vertical strategy, go-to-market strategy, and integrated marketing program. Performed market analysis and identified high-potential verticals to pursue.
Principal architect of SFDC overhaul defining sales, support and accountability processes cross functionally including funnel standards.
Increased marketing database from 100 to over 14k prospects, established market segmentation and territory models.
Created targeted campaigns for IoT, Healthcare, DAS, iDAS & Fiber Das.
Verizon - Management & Leadership
Managing Director - Healthcare Sales | AZ, NM, NV, UT, TX
April 2013 - September 2013
I was engaged to lead the startup of a groundbreaking healthcare sales division focused on delivering medical device SAAS & PAAS, cloud, security, mobile device management, private networks, backup & continuity, IoT & M2M, Telehealth and mobile solutions to government, for profit and non-profit healthcare payers & providers across 5 states.
Connected over 2k patients into PAAS with wireless gateways and 510k Bluetooth enabled medical devices. Lowering costs for major integrated healthcare system.
Hired & launched division over 15 headcount in less than 45 days ensuring FDA Labeling, HIPPA, and government contracts compliance.
Managing Director - Enterprise Sales
April 2011 - March 2013 | AZ, NM, NV, UT, TX
Tapped to turn around struggling Major & National accounts division by leading the transition to an enterprise solutions model based on value focused selling to achieve more strategic and high volume wins. Met the goal to “Do more with less” in a challenging economic environment.
Approach: Trained staff on strategic selling process verticalized the marketplace and changed the engagement model focusing on CxO engagement.
Closed IoT deal with TCV of $20M with Avnet, one of the world’s largest global distributors of electronics. This guaranteed 620K connected devices.
Connected mobile payment processing gateway organization to wireless network enabling over 40k wireless credit card terminals for secure PCI compliant transactions.
Improved Net Promoter Score from 5% to 60% over 2-year period
Grew revenue by $30,000,000 over 2 years achieving revenues in excess of $330,000,000.
Managing Director - SMB & Government Sales
April 2008 - April 2011 | OR, WA
Proven track record of successfully recruiting and managing a 40+ person field-based sales organization, leading them to exceed regional business goals. I was promoted to transform & turn around the 2nd lowest performing sales division nationally out of 21 regions. I improved the performance ranking from 20th to 5th company wide for productivity per employee.
Drove $25m in new annual revenue growth over 3 years.
Created core competency program to drive skills and ensure each account manager had baseline understanding of sales process, territory planning & account acquisition skills.
Led acquisition of 15,000 customers from Rural Cellular including commercial, tribal government, federal and public safety agencies improving NPS from 0% to 35%.
Ranked #1 of 64 Associate Directors in PTT sales through implementation of a strategic selling program combined with daily checkins and knowledge checks.
Regional Manager - Solution Architecture & Engineering B2B Sales
November 2006 - April 2008 | MD, VA, DC
I was tapped by the regional president to overhaul & redesign the technical sales division driving organizational efficiency and improved alignment to market and resource needs. I met the goal to drive increased sales performance through transformation from support organization to pre-sales architecture supporting business & government sales division of over 150 employees.
Accepted promotion to Technical Team Leader of Advanced Solutions Architects & Engineers with a mandate to develop a team that could meet the growing need for technical support of business applications and integrate support infrastructure into clients’ back-end IT systems. Met the goal to drive increased sales performance through transformation from support organization to pre-sales architecture supporting business & government sales division of over 150 employees.
Built, developed, and managed 15-member solution architecture and solution engineering team driving to high performance.
Increased mobile broadband revenue by $16,000,000 for two consecutive years. Achieved #1 Revenue Ranking nationally up from 13 of 21.
Acting Regional Sales Director - Advanced Solutions (B2B, Retail & Indirect)
May 2006 - October 2006 | AZ, NM, NV, TX
I oversaw 25-member team managing entire advanced solutions sales for retail, indirect and business channels directing strategy development product / technology launches, vendor management, and business development.
We achieved the #1 ranking national for our key metrics through decisive strategic initiatives and vigilant presence in all three channels ensuring our strategy was producing results.
Advanced Solutions Engineer - Implementation Manager
January 2006 - June 2006
I was responsible for regional project management and implantation of large sales opportunities. I managed RFP technical responses for large computer and/or telecommunication projects. I leveraged my technical understanding of transmission of data over wireless networks coupled with knowledge of TCP/IP & WAN data communication technologies to win more deals.
Sr. Solutions Architect - Business, Enterprise & Government Sales
May 2005 - January 2006 | AZ, NM
I drove accretion of regional data sales revenue and delivery by managing targets and servicedeliver of advanced solutions for 3 mid-market & 1 strategic sales teams in Phoenix, AZ. Iprospected, nurtured, and developed advanced solutions opportunities by delivering vendor ecosystem and value chain expertise.

Education
And Training
University of Dayton
BA - Politcal Science
University of Dayton Rugby Club
National Champion Runners Up 2000 & 2001
Regional Champions 1999, 2000 & 2001
Sigma Phi Epsilon Fraternity
University of Phoenix
MBA 18 of 36 Credits
I completed 1/2 of the Masters of Business Administration with a focus on international business.
Executive Education
GAP International
Organizational leadership
Center for Creative Leadership
Certificate | Foundation in leadership

Charitable Work & Volunteering
President
McKinney Ice Hockey Club (501c3) - May 2024 - Present
Coaching
USA Hockey Level 5 - Master Coach
USA Rugby & World Rugby L200 Coach
Stop The Bleed Ambassador



Executive Leadership
Raising the Bar
Team Development
Above and Beyond
Turnaround & Startup
Valuable Expertise
"Success is not final, failure is not fatal:
it is the courage to continue that counts."